In order to remain a leading player in the field and retain profitability PEL keeps a tight control on costs and looks to natural growth of business. The companycontinues to increase it's sales figures - a remarkable achievement given the difficulties in export markets with sterling so strong against many other currencies.

Two thirds of PEL products are used by customers outside the UK, with the vast majority of sales being in Europe where the Euro allows price transparency.

In addition PEL has to fight off market challenges from competitors in developing countries where there are very low labour rates and products are copied and distributed around the world.